The Latest Smartphone App Craze Causing Feelings of Addiction

Smartphones are as much a phone as they are mini computers and hand-held gaming devices. It’s likely most smartphones owners have downloaded and played at least one game – perhaps even getting sucked into one of the app crazes that’s happened in the last few years.

Words with Friends
Angry Birds
Draw Something
Candy Crush

Now add Kim Kardashian: Hollywood to the list.

Developed around her life, the game is about figuratively keeping up with the Kardashians by climbing the celeb social ladder. As described by Yahoo Tech, “… [to stay] within the Kardashians’ social circle requires constant attention to wardrobe, social standing, romantic life, media presence, and accumulation of wealth. The game is structured to keep [players] furiously tapping [their] screen (and into [their] bank account) in order to earn virtual cash, energy, and special Kardashian branded K stars that are used to “charm” people, to help [them] rise from E-lister to A-lister (just like Kim!).”

It sounds silly, but players of all ages are quickly getting sucked in leaving them feeling addicted. Released only last month, it has over 5 million downloads. While it’s free to get, in-app purchases are costing players a lot. Within 5 days of its release, the game’s developer earned over $1.6 million, which shows just how much people are spending – purposely, accidentally, and perhaps unknowingly – just to get ahead in the game. Parents are finding their children in distress, and adults are questioning themselves.

How Is This Rapid Game Addiction Possible?

Self-control is something more easily talked about than done, and clever design and interest can be enough for people to put self-control – and logic – aside. Without realizing it, a seemingly innocuous habit, like playing a simple game, can become more when the right conditions are in place.

A psychologist’s breakdown of the Hollywood app reveals that everything from the graphics, colors, activity type, and structure lures players in keeping them engaged. Levels are initially easy, so progress is quick. Players get instant gratification from it and from the virtual cash received by constantly tapping the screen. Brains are wired to like that which gives satisfaction. The game also makes players wait to continue for resources to replenish, which is where those in-app purchases factor in. People don’t want to wait for things, so they make a purchase or two. As people invest more time into a game, the more difficult it is to quit. The result? Possible internet and game addiction.

Addressing Internet and Smartphone Addiction

If adults are getting lost in smartphone games, then young people are just as susceptible – if not more so in part due to their still-developing minds. Also, today’s celebrity-obsessed culture leaves many wanting “to get rich and famous,” and reality TV makes it seem possible. Thus, much about Kim and her family appeals to a young audience, and those aspects appear in the game.

What happens when things go too far? Depending on the person, a weekend detox can be enough. However, others may need more. Games offer an escape, which is as aspect of any addiction. Some adolescents or young adults with a video game or internet addiction may need to address underlying issues that may be fueling it.

Pacific Quest wilderness therapy excursion

Wilderness therapy, like Pacific Quest, can be the solution for addressing the variousaspects of these addictions. Wilderness therapy offers young people an environment where they can break away from technology, be involved in different activities that don’t require a smartphone or computer – and learn to enjoy them, and also get the therapeutic help to get them back on track. They obtain understanding in individual and group therapy and learn life skills that enable them to better cope with the technological temptations back home. The holistic approach at Pacific Quest wilderness therapy tries to offer a more complete perspective on how negative habits have mental, emotional, and physical consequences. With time at Pacific Quest wilderness therapy, internet- or game-addicted teens can find hope of a more balanced life.

Parent's Guide to Internet Addiction & Overuse

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